Name: 
 

Consumer Decisions



Multiple Choice
Identify the letter of the choice that best completes the statement or answers the question.
 

 1. 

PL – HS – 3.1.02  DOK 1
Comparing the price, quality, and services associated with one product with those of another product is
a.
Impulse buying
c.
Unit price
b.
Convenience shopping
d.
Comparison shopping
 

 2. 

PL – HS – 3.1.02  DOK 2
If a 10-ounce can of juice costs $1.10, the unit price per ounce is:
a.
10 cents
c.
15 cents
b.
11 cents
d.
$1.10
 

 3. 

PL – HS – 3.1.02  DOK 2
Shaquille O'Neill is featured in a television commercial for "Icy Hot Sleeves", a product used to soothe sore muscles. This type of advertising technique is known as:
a.
goodwill
c.
association
b.
successful living
d.
endorsement
 

 4. 

PL – HS – 3.1.02  DOK 2
Fraud occurs when
a.
False information is given to a customer in order to make a sale
c.
A product label indicates safety standards for product use
b.
A salesperson exaggerates the good qualities of a product
d.
A product is not graded
 

 5. 

PL – HS – 3.1.02  DOK 1
Consuming involves the three stages of:
a.
buying, using, and replacing
c.
choosing, buying, and returning
b.
choosing, buying, and using
d.
advertising, choosing, and buying
 

 6. 

PL – HS – 3.1.02  DOK 1
A consumer product that lists only the type of item on the  label as "paper towels", "tomato sauce", or "cola" is known as a _______brand.
a.
store
c.
national
b.
local
d.
generic
 

 7. 

PL – HS – 3.1.02  DOK 2
A dishonest advertising approach in which an ad offers a product or service that is not available is called.
a.
bait and switch
c.
referral sales plan
b.
false pricing
d.
overstated claims
 

 8. 

PL – HS – 3.1.03 DOK 2
Because you live in a high crime area with the possibility of severe weather, you need to make sure that your automobile insurance protects you thoroughly in case of a loss.  Which of the following types of insurance will best suit your specific needs?
a.
Bodily Injury
c.
Collision
b.
Property Damage
d.
Comprehensive Damage
 

 9. 

PL – HS – 3.1.03  DOK 2
When determining whether to buy generic brand or name brand soda, there are many factors to consider.  Assuming that price is your primary concern, which of the following will help you make the most accurate purchasing decision?
a.
Unit Price
c.
Sale Price
b.
Group Price
d.
Discount Price
 

 10. 

PL – HS – 3.1.03  DOK 2
consumer_decisions_files/i0110000.jpg
According to the chart, which toothpaste is the best buy per ounce?
a.
Glo-White
c.
Ultrapolish
b.
Gelo
d.
Freshens
 



 
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